Ch 8. Site Seeing

-Static HTML web pages are only effective to a certain point. Updating web sites with static HTML pages takes a long time when adding new content for an entire web site. Not to mention the skill of editing the HTML, generating the new content, uploading it to the server, and more.

-Dynamic web publishing is finally getting the WWW closer to separating the content of the site with the formatting.

-XML (Extensible Mark-up Language) is one way to separate the content with the formatting. The tags in XML describe the type of content that they surround.

-HTML code carries disadvantages too. It will be come very complex and bury the content deep within the HTML code. Making it difficult to update.

-Dynamic content makes publishing new content very easy. That is all that will have to be updated and there is no need to update any code. There are also web applications and forms that make updating the content even easier.

-Information is what made the web popular to begin with. But making an income on content alone on a web site is very difficult. Many organizations have turned to different services with web applications. These can be very valuable to customers.

-The cost of web advertising is lower than ever these days. Advertisers are also offering less for ad space and users of the web are ignoring the ads more.

-The basic principle of dynamic publishing is for the data to sit in one location and the means for displaying it is in another location. When it comes time to display the page, the server side software grabs the appropriate data and displays it in the browser in the correct format.

-No dynamic content publishing system is effective without a proper visual template for the data. Templates take the content and arrange it into a web page with a navigation system, formatting rules, footer, etc. They make the content look like a real web page.

-When accommodating for different browsers, two things need to be taken into consideration. The cross compatibility with major browsers like Internet Explorer and Mozilla Firefox (Netscape). Older versions of browsers need to be taken into consideration. Not everyone is using the latest and greatest software.