Site Seeing Ch. 5

-A web site needs a personality. It is the look and feel of the web site, what makes it unique from the rest. It's the tone and manner, the attitude, narrative voice, emotional impact, particular flavor, and the unique identity.

-The look and feel of the site is available immediately when going to a web site. This is when the first impression is everything.

-Being different means being distinguishable. Not only does it help separate you from the competition, but helps explain who you are.

-A web site should be inviting and engaging. "A unique and appropriate Web site can attract us with its visual presentation just as a restaurant can with its facade." It could be the color, typography, or a particular visual element that is engaging.

-Web sites should also maintain a personality through out a site. Having a common feel/attitude throughout the site. This can insure a quality of the experience while visiting the site.

-Color has the most influence in a space. Color can immediately change our moods and alter our opinions. One example of this is that color yellow we associate with energy and life. Color theory plays an important role in the design.

-Contrasting colors are colors that sit opposite each other on the color wheel. Such as orange and blue. These create a lot of energy when combined with each other. This is referred to as simultaneous contrast.

-Analogous colors are colors that are next to each other on the color wheel. Sometimes they are referred to as harmonious colors. They work well together because they are closely related. They can create pleasing or tranquil personalities.

-Monotone schemes consist of only one color and have varying tints and shades of the color. Sometimes the amount of contrast in a monochromatic scheme is not enough, but a texture in the color can create more visual interest.

-Typography is a very important role as well. This is also gives a personality to the site based on the font choice. The wrong typeface can really make the wrong first impression of a web site.

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